In a study cited by Education Corner, at the end of nine weeks of teaching and controlled (besides scheduled) grade-review activities, students who reviewed the content learned within one day recalled approximately 75% of what they had been taught, while those who did not review the newly learned information “could not recall even 50% of the content covered after one day, and just a little over 20% nine weeks later.” (Figure 1)

Source: userlane.com

Source: educationcorner.com

Learning and education as a whole is being impacted and transformed by the Covid-19 pandemic, moving the limits in favor of technologies that enable studying remotely. Before the pandemic, traditional education was based on teaching methods that did not put much attention to the consequences of forgetting content quickly.

The post-pandemic educational era is providing more space to innovate in terms of content and learning methods, allying with technology to solve the issue of content retention. In order to do that, it uses the playful connection that mobile applications and e-learning allow as a way to articulate active teaching, attention and reminders. The more articulated an “active recall” strategy is in a teaching process, the more robust the memory of the content taught will become. In this context, the insurance and bancassurance industry can seize a huge opportunity.

What makes a bancassurance operation successful? Multiple factors: product, low costs and a long list of soft skills related to the personal attributes needed for success on the job of those involved. If we think about these non-technical skills when training employees, a bancassurance operation requires a special handling of training, since it must integrate two quite different cultures (banking, more short-term, and insurance, with a medium-longer term horizon) and make them productive.

In addition to having the macro tools to integrate cultures that do not have a common history – much less a similar marketing operation – it is necessary that the entire chain (starting with each bank employee at the first line of customer service), develop experience and specialized adaptability in terms of the products and services in bancassurance. Development becomes vital for these specific collaborators. As actors in a successful operation, they will have to incorporate insurance sales to their administrative and service functions, which can be a stressful and distracting factor.

Insurance distribution requires that the human resources implicated have a deeper involvement with insurance products and customer needs. It calls for the entire service chain to have the skills to link the customers to information that could transform the way they understand the intangible value of insurance and associate it with their own reality when purchasing it.

One of the best ways to bring together different organizational cultures in common endeavors is the integration of Gaming in the teaching and learning processes. Gamification is being used with great success in various parts of the world to generate better ways of training and development while acquiring knowledge.

For example, the learning experience of a bank employee focused on skills development for sales and marketing of insurance products is more satisfactory when introducing the gaming strategy in the training process.

And it is very likely that newly learned content forgetfulness will become a thing of the past.

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